Dharma Life is a social enterprise dedicated to poverty alleviation through rural entrepreneurship. The social enterprise was founded in 2009 by a group of graduates from the London Business School. After identifying the need for creating skilled and sustainable livelihood in rural India, the team began exploring business models that are capable of addressing this issue. The team created an end-to-end value chain that enables individuals at the base of the pyramid to earn a sustainable livelihood. A model, which would engage the local community and offer the highest likelihood of success. This resulted in an innovative approach of value creation that combines rural entrepreneur development and multi-product distribution.