Our Story

Dharma Life is a social enterprise dedicated to poverty alleviation through rural entrepreneurship. The social enterprise was founded in 2009 by a group of graduates from the London Business School. After identifying the need for creating skilled and sustainable livelihood in rural India, the team began exploring business models that are capable of addressing this issue. The team created an end-to-end value chain that enables individuals at the base of the pyramid to earn a sustainable livelihood. A model, which would engage the local community and offer the highest likelihood of success. This resulted in an innovative approach of value creation that combines rural entrepreneur development and multi-product distribution.
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Social Causes

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  • Health, Hygiene & Sanitation

    Health, Hygiene & Sanitation

    In India, 89% of the nation’s rural population lives in households that lacks toilets. This absence of proper sanitation presents public health challenges, and affects Indian women disproportionately. Rural women have to go to the extent of using unhygienic substances such as old rags and leaves which has led to poor menstrual hygiene and reproductive diseases.
  • Education


    An estimated 8.1 million children are out of school, from which 27% children dropout between Class 1st and 5th, 41% before reaching Class 8th, and 49% before reaching Class 10th. Dharma Life has partnered with local governments and private schools in villages with a mission to educate children on a large scale, and spread awareness about clean energy solutions such as benefits of using a solar lantern over a kerosene lantern.
  • Access to Clean Energy

    Access to Clean Energy

    In India, 400 million people live without the distinct advantages offered by modern lighting of any kind. Lack of access to lighting adversely impacts the health, safety, education and livelihood of people. The use of kerosene, which is the primary source of lighting for such households, has an adverse impact on their health and lifestyle as it is both expensive as well as polluting.
  • Livelihood & Lifestyle


    While most, organisations are working towards taking the products from the urban market to the rural, there is a need to establish a distribution chain of products from rural to urban.


    In India, 24.3 million rural households earn their livelihood from self-employment in non-agricultural occupations.
  • Indoor Air Pollution

    Indoor Air Pollution

    In India, it is estimated that 58% of people use solid fuel for cooking and heating, and around 400 million people in India (of which 90% are women) are exposed to the negative health impacts associated with indoor air pollution from inefficient cook-stoves resulting in respiratory, pulmonary and vision problems.
  • Nutrition


    43% of Indian children under five years are underweight, and 48% are stunted due to chronic undernutrition. India accounts for more than 3 out of every 10 stunted children in the world . These are just few of the problems that are attributed by under nutrition prevailing in the country.

Our Impact

  • 2.5 Million

  • 4,900+
    Village Level

  • 30,000+ tons
    CO2 Emission

  • $240,000
    Income Generated for
    Village Level Entrepreneurs

  • 740+

Our Business Model

OUR Services

  • Rural Distribution

    Dharma Life creates distribution channels that enable last mile delivery of products by Village Level Entrepreneurs.
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  • Product Sourcing

    Ananta by Dharma Life works with skilled clusters of artisans, weavers, craftsmen in rural Indian villages to make them self-reliant in earning their livelihood.
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  • Research and Advisory

    Dharma Life offers research services to partners, whereby Village Level Entrepreneurs are actively engaged for gathering rural market intelligence.
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  • Marketing and Activation

    Dharma Life designs and implements rural marketing interventions for its partners, by developing social product and cause promotion strategies.
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Group Identity

  • Gajam India

    A large section of population in rural areas is dependent on agriculture and allied activities. The economic gains realized are low due to the seasonal nature of work and small land holdings. There are a few alternate livelihood options to fall back on. This leads to migration from rural to urban areas...
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